Hospitality Roundtable
Due to digital footprints becoming as significant as physical presence, nowadays customer reviews have become a cornerstone in the hospitality industry’s strategy to attract and retain guests. A recent ACOR study highlighted this trend, revealing that 97 percent of hotel guests consider other customer reviews before booking, making it nearly as crucial as the…
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Experts Talk
AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities
As the hospitality industry anticipates AAHOACON 2024, a pivotal gathering, hotel owners and operators find themselves on the cusp of transformative change. The industry, Having weathered the storm of pandemic-driven shifts, faces a landscape dotted with daunting challenges and unprecedented opportunities. Innovations in technology, shifting market dynamics, and evolving consumer expectations are sculpting a…
Articles Hospitality
Hotels & the Hospitality Industry Need Innovative Tech Strategies to Grow in 2024
The hospitality industry is on the brink of transformation as it faces 2024 and technology is going to be a major factor in that change. Last year’s challenges, including the muted growth in the U.S. hotel market, have paved the way for innovative strategies to enhance hotel performance. Where did 2023 leave the hospitality…
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How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
Lights, Camera, Action
The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…