MIA Episodes Season 1
Often, the first thing that draws you into a business is its sign. Whether it’s a restaurant sign off of the highway offering a much-needed meal or a gigantic sign on the side of a stadium, a sign is the biggest indicator to customers that a business is open. But, too many times, it’s…
Latest
Made in America
Made In America: Tidel
As Carrollton, Texas’s business sector booms and retail establishments drive that growth, one company keeps everything moving forward – Tidel. A provider of cash-management solutions that secure and automate retail cash environments to help retailers improve efficiency, reduce risk and boost profit, Tidel has decades of experience helping retailers that are the cornerstone of communities…
Engineering & Construction
Made In America: Ergo Robotic Solutions
At Ergo Robotic Solutions, innovation is continuously merging with tradition. Located in Queensbury, New York, the cutting-edge robotics solutions pumped out at Ergo echo the manufacturing history of the region, giving the company a strong reason to remain Made in America. In this episode, MarketScale’s Daniel Litwin travels to Queensbury to get inside look…
Made in America
Made in America: Garrett Metal Detectors
For more than five decades, Garrett Metal Detectors has called Garland, Texas home, becoming an integral part of the community. Increasingly, Garrett products are also a part of your everyday life – chances are you’ve utilized one of their products without even knowing it, as the company’s detectors have played a critical role in…
Made in America
Made in America: Martin Guitars
The company’s founder and namesake came to America from central Europe in 1833. After spending the first six years in Manhattan, New York he moved with his wife to the Lehigh Valley, home to a growing population of German immigrants. One-hundred eighty-six years later, guitars bearing his name are still being made in the town where he settled. …
Food & Beverage
Made In America: Kentucky Bourbon
Bourbon & Bluegrass If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it. Town Branch…
AEC
Made In America: Big Ass Fans in the Bluegrass State
When a consumer buys a product made in the United States, he or she is making an investment in more than just a physical product. The impact of that purchase ripples through a local economy and can stimulate an entire region. Big Ass Fans has been producing what its name suggests in Lexington, Kentucky…
Latest
Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
