The Weekly Scale: March 15th 2021

 

 

This week at MarketScale, we debuted our brand new website — and it might just be the best content hub in B2B. We also set the table for QSR and EdTech, premiered our newest courses and hosted industry-leading insights. Subscribe to your favorite podcast. It’s the start of a new week, and it’s time to scale up.

 

If you’ve made it this far into our site, you’ve probably noticed we rebuilt it from the ground up to better showcase all of our original series and allow you easier on-demand access.  If this is your first time to MarketScale, welcome! You’re getting the very best we’ve ever been.

 

How can educators re-engage students that have fallen behind during remote schooling?  In the inaugural episode of Beyond the Classroom, Beth Baker and Glen Taylor talk about the beginnings of Centric Learning and their challenges and experiences since. Why do school districts need modular classrooms?

 

This week on Built Modular by Vanguard Modular Building Systems, marketing GM Mark Meyers shared how modular spaces help schools reduce the amount of students in a confined space while still having all the same features as standard construction, including technology integrations, security features, and more.

 

One of the last things restaurants think about is cybersecurity. This week on The Main Course, Barbara Castiglia sat down with litigator and cybersecurity expert Jacey Kaps to discuss how restaurants are at a disadvantage in the investment aspect of fighting cybersecurity. Most are financially strapped and focusing on operational items, but they still need to have a written data security plan and take “reasonable measures to protect data.”

 

 

In the late 90s, The University of Kansas Health System was ranked almost dead last and had incredible turnover. But it’s now a top-tier institute, so how did the leaders turn it around?

 

 

This week on I Don’t Care with Kevin Stevenson, Bob Page and Tammy Peterman, authors of Proud But Never Satisfied, joined the show to discuss how it reinvented itself from a state-administered entity to an autonomous public authority—a high-stakes choice forcing leaders to balance political, business, and medical interests.

 

Start planning on cashing in your frequent flier miles. On the next MarketScale Roundtable, we are bringing together some of the sharpest minds in hospitality to explore how hospitality businesses should strategize around bringing back their two key traveling demographics; business travelers and leisure travelers

 

 

Make sure to follow along for future roundtables. We will be exploring the technologies that will power the next wave of the automation revolution on March 22nd.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

Follow us on social media for the latest updates in B2B!

Image

Latest

hearing test
Convenient Online Hearing Test from HearUSA Enhances Your Hearing Health Journey
March 11, 2025

Struggling to hear conversations could be more prevalent than you think. As a leader in hearing care, HearUSA offers an easy solution that you can manage from the comfort of your home: the HearUSA Online Hearing Test. Experience the Simplicity This quick, free, and convenient online test is designed to examine your hearing in…

Read More
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
March 7, 2025

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

Read More
Stephanie Simon
Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon
March 7, 2025

Captain Stephanie Simon (USMC) is currently a professional boxer (2-0), a boxing instructor, and a Marine Corps reservist. She is the 2024 Olympic Trials Boxing Champion, 4x Elite National Boxing Champion, 3x National Collegiate Boxing Champion, and United States Marine Corps Boxing Hall of Famer. Stephanie Simon is originally from Atlanta, GA, grew up…

Read More
Lind
The DisruptED World of Manufacturing and Design at Lind with Anders Dellson
March 6, 2025

Electric surfboards are redefining water sports, merging high-performance engineering with artistry in product design. The industry, once niche, is now accelerating thanks to advancements in e-mobility and battery technology. With increasing consumer interest in high-end, sustainable recreational vehicles, companies like Lind are pushing the boundaries of what’s possible. In fact, Lind’s electric surfboards boast…

Read More