Will AMC’s Decision to Accept Bitcoin Generate Crypto Momentum?

Some significant news in the cryptocurrency was finally made official recently, as theater juggernaut AMC announced that it would begin accepting Bitcoin by the end of 2021.

The theater chain will also begin accepting Apple Pay and Google Pay, though the Bitcoin announcement was obviously the star of the show when CEO Adam Aron hopped on the chain’s earnings call Monday.

He outlined a positive outlook regarding the organization’s entrance into the world of cryptocurrency, saying that, “we’re quite intrigued by potentially lucrative business opportunities for AMC if we intelligently pursue further serious involvements with cryptocurrencies.”

Still, questions remain. There are certainly some about the logistics of using Bitcoin to purchase movie tickets and concessions, which will have to occur online, as well as about the currency’s high transaction fees — for example, a $10 bag of popcorn could cost $12.50 if a customer wants to use Bitcoin. Who shoulders that fee?

It also remains to be seen whether the chain’s decision will be one of many coming down the pipeline this year and beyond, as rumors have also swirled about Amazon beginning to accept Bitcoin, which would cause significant disruption in the market.

As the cryptocurrency market continues to develop, keep it locked to the Homepage of B2B for more up-to-date news, insights and forecasts.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More