Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit

 

Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing.
The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google is “(engaging) in covert and unauthorized data collection from virtually every American with a computer or phone.”

So, what implications does this lawsuit have for the way the internet – and particularly user data – is managed and collected? Even if nothing is technically illegal, do companies have an obligation to be more transparent? How can users do more to protect themselves and their data?

On this Business Casual snippet, hosts Daniel Litwin, Tyler Kern and Taylor Bagley explore these complicated questions and the future of online privacy.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More
skilled trades mentorship
Why Leadership Without Humanity Is Failing Today’s Workplace
March 24, 2026

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…

Read More