Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit

 

Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing.
The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google is “(engaging) in covert and unauthorized data collection from virtually every American with a computer or phone.”

So, what implications does this lawsuit have for the way the internet – and particularly user data – is managed and collected? Even if nothing is technically illegal, do companies have an obligation to be more transparent? How can users do more to protect themselves and their data?

On this Business Casual snippet, hosts Daniel Litwin, Tyler Kern and Taylor Bagley explore these complicated questions and the future of online privacy.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More