Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit

 

Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing.
The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google is “(engaging) in covert and unauthorized data collection from virtually every American with a computer or phone.”

So, what implications does this lawsuit have for the way the internet – and particularly user data – is managed and collected? Even if nothing is technically illegal, do companies have an obligation to be more transparent? How can users do more to protect themselves and their data?

On this Business Casual snippet, hosts Daniel Litwin, Tyler Kern and Taylor Bagley explore these complicated questions and the future of online privacy.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

energy
Solar + Storage: Your Defense Against Rising Energy Costs
October 21, 2025

Homeowners should consider their energy security as utility rates are increasing about 5% annually, outpacing inflation, and grid demand is rising due to AI data centers. There is a time-sensitive incentive to act, as federal tax credits for owning a solar system require the project to be completed by December 31st of this…

Read More
Investment
Business Investment in Solar and Battery Storage
October 21, 2025

Commercial and industrial electrical rates are rising, and this trend is expected to accelerate due to the massive energy demands from new data centers supporting the AI industry. For example, the Texas electrical grid is projected to need to double its capacity by 2030 to meet this new demand. This significant capital investment…

Read More
cardiovascular
Technology Is Transforming Cardiovascular Care But Can Access Keep Up?
October 21, 2025

Cardiovascular care is entering one of its most transformative periods in decades. Advances in AI imaging and minimally invasive procedures are transforming the diagnosis and treatment of heart disease. According to the World Health Organization, an estimated 19.8 million people died from cardiovascular diseases in 2022, representing approximately 32% of all global deaths. This…

Read More
rural healthcare
Hot Takes on Rural Healthcare: Lessons from the Frontlines of a System in Decline
October 21, 2025

Across America, rural hospitals are facing an existential crisis. From physician burnout and recruitment struggles to malpractice insurance woes and shrinking OB units, the challenges facing small health systems are multiplying. According to the National Rural Health Association, roughly 190 rural hospitals have closed down or discontinued inpatient care since 2010 — and many more…

Read More