Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit

 

Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing.
The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google is “(engaging) in covert and unauthorized data collection from virtually every American with a computer or phone.”

So, what implications does this lawsuit have for the way the internet – and particularly user data – is managed and collected? Even if nothing is technically illegal, do companies have an obligation to be more transparent? How can users do more to protect themselves and their data?

On this Business Casual snippet, hosts Daniel Litwin, Tyler Kern and Taylor Bagley explore these complicated questions and the future of online privacy.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

virtual simulation
Boxlight’s Virtual Simulation: Exploring Elementary Geometry
January 21, 2025

In today’s digital age, educational technology is transforming the way we approach learning, making it more interactive, engaging, and effective. One such innovative solution is Boxlight’s 3D virtual simulation kits, aiming to revolutionize elementary geometry lessons. A Complementary Path for K-5 Geometry Keeping in mind the K-5 geometry curriculum standards, Boxlight has an extensive…

Read More
Mastering the Essentials of Guest Login in Recruit: A Guide for Educators
January 21, 2025

For educators navigating the realms of modern technology tools, guest login options, particularly in Recruit, have proved to be a valuable resource. While this feature offers ease of access, especially in scenarios where students are transient listeners, like in after-school programs or one-day camps, it’s essential to understand its capabilities and limitations thoroughly. The…

Read More
Polyhedron's Kit
The Art of Kite Building: An Engaging way to Teach Engineering with Composing Polyhedron’s Kit
January 21, 2025

If you’re searching for an educational activity that combines fun, creativity, and scientific learning, look no further: kite building with the Composing Polyhedron’s kite expansion kit is exactly what you need. Learning through Fun – A Unique Approach with Kite Building As the sun shines and summer sets in, it’s time to add a…

Read More
tinkercad
Exploring 3D Design in Early Education with Tinkercad
January 21, 2025

When it comes to nurturing creativity and innovative problem-solving in the classroom, the importance of design-based learning cannot be overstated. And the good news? Even the youngest students can participate in design challenges. The key lies in simplifying the learning process with user-friendly tools, such as Tinkercad’s scribble tool. Starting Simple: The Scribble Tool…

Read More