Printing a Bold Future: DigiTech’s Innovation Triumph Over COVID Challenges

COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his company, how they got through COVID, and what makes their printers unique.

COVID got in the way of things progressing for DigiTech but Patric says they made the best of it. “Instead of just, like, sitting there and going home, and not really being able to do anything or feel like we were helpless or whatever, we tried solving problems.” Solving these problems meant diving into their software, improving the next generation of their electronics, and dealing with the labor shortage. This last point in particular was tricky, but it led to the company using automation to help their workflow, which ended up being a major factor in their success. To quote Patric, “Automation is trying to get more out of the people that you have.”

While it’s been a rough couple of years, DigiTech has managed to make the best out of it, which includes being able to compete comfortably with the big names in printer technology. “2020 was supposed to be a big year, it ended up not being that year, and our 2022 was actually where are 2020 was,” says Patric. “So we kind of switched on that, it took us a couple of years longer, but we fine-tuned things and we used the time to develop our name and the reputation in the industry.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

In an industry where noise often outweighs impact, Rogue Marketing continues to build a legacy on substance over spectacle. Their Q2 2025 slate wasn’t just busy—it was intentional, reflecting a deeper understanding of how brand experiences shape customer behavior and internal culture alike. From transforming Reddy Ice’s internal recognition into a branded legacy wall to…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More