Breaking Down the Impact of Consumer Preferences on B2B Technology

In this episode of Pro AV Today, host Ben Thomas is joined by Mark Peterson from Shen, Milson & Wilke to dissect the intricate relationship between consumer preferences and B2B technologies. They focus on shifts in the consumer world that are progressively influencing the B2B technology landscape, particularly in the AV industry.

Mark emphasizes the growing impact of consumer-driven e-commerce and service models on the B2B domain. He highlights the evolution from product-centric to service-oriented offerings, underlining the significance of added value services in B2B transactions. This shift indicates a move beyond traditional technology offerings, focusing instead on the overall customer experience and the added benefits accompanying products.

The conversation then pivots to the role of technology in enhancing human experiences. Peterson points out the accelerated changes due to COVID-19, where technologies previously limited to personal use are now integral in professional settings. He remarks, “We’ve finally realized that our end users exist both in the home and in the office space,” illustrating how the blending of personal and professional tech environments is shaping user expectations and product development in the B2B sector.

In discussing the future trajectory of technology in business, Peterson touches upon the influence of consumer choice and market instability, noting, “Customers’ values are changing, but it’s (still) inconsistent behavior.” This unpredictability necessitates a more flexible and responsive approach from B2B companies to meet the evolving demands of their clientele. The integration of consumer preferences into B2B strategies, especially in retail, shows a significant overlap between the two realms, where strategies like omni-channel marketing are becoming crucial.

Tune in to the full episode for more!

Follow us on social media for the latest updates in B2B!

Image

Latest

summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

Read More
Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

Read More
search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More