How Digital Media and Broadcasting Has Brought Rodeo to a New Generation

 

With the popularity of shows like Yellowstone and The Mandalorian, the Western is experiencing a renaissance. And riding that wave of popularity is the rodeo. Interest in rodeo isn’t specific to certain geographies in the United States. With the help of digital media and broadcasting, audiences for rodeos are growing and can become even more popular than ever before. Paul Woody, VP of Business Development at PRCA (Pro Rodeo Cowboy Association), spoke with Ben Thomas about the exciting potential he saw for rodeo today.

Rodeo came about through everyday ranching activities, and the people who live their life love to watch it performed at the highest level. And call it curiosity, interest, or a calling for a different life, but Woody said people leaving the cities for more rural areas also want to experience rodeo. “They’re learning, and they’re searching, and they’re finding out why we do these things, and so there’s more people watching,” Woody said.

The PRCA’s body consists of more than 700 rodeo committees across the country. And while these operate independently from each other, they utilize PRCA resources to put on the best rodeo show in their communities every year.

Woody said the top ten flagship rodeos across the country are essential opportunities to utilize broadcast media because they generate a lot of fan interest, strengthening rodeo interest across the country. And the uniqueness of attending a rodeo in person makes a lasting impression.

“There are some rodeos that are incredibly traditional that you will not find pyrotechnics and loud music,” Woody said. “It is about the purse aspect of rodeo competition. And then other rodeos have figured out you can have 20 days of A-list performances, and people will come to watch this artist, and by the way, there’s this two-hour rodeo before the concert ever starts. No matter the flavor, the rodeo is there to entertain.

Follow us on social media for the latest updates in B2B!

Image

Latest

student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More
first 90 days
HealthSearch Partners’ Neill Marshall and Kurt Mosley Urge New CEOs to Listen First, Diagnose Early, and Lead with Purpose in the First 90 Days
June 30, 2025

CEO turnover across U.S. hospitals is accelerating. Hospitals and health systems announced 146 CEO changes in 2023—a 42 percent increase over the 103 exits recorded in 2022, according to a Challenger, Gray & Christmas report. As more leaders transition into new roles, the importance of making a good first impression has intensified. The early…

Read More
tech talent
The DisruptED World of Tech Talent with TEKsystems: Future-Proofing the Workforce Through Inclusive Hiring and Non-Traditional Education
June 27, 2025

In a workforce reshaped by automation, accelerated AI adoption, and persistent labor shortages, the demand for skilled tech talent has never been more urgent—or more difficult to meet. The traditional pipelines, namely college degrees and four-year institutions, are no longer producing enough candidates to meet the explosive growth in tech roles. With tech jobs…

Read More