Creating a Generation of Safe Thinkers with Adam Coughran

Talking about some of the heavier aspects of school safety is not always a pleasant topic to discuss, but it is critical in today’s environment. People need to know how school districts approach educating and training students on maneuvering and, in worst-case scenarios, surviving violent school incidents. Adam Coughran, co-founder of Safer Kids, Inc., and developer of the H.E.R.O. (Hide, Escape, Run, Overcome) Program, spoke with Daniel J. Litwin on the foremost safety strategies for education.

Coughran used his extensive background in law enforcement, particularly the safety strategies and counseling skills he learned, to create Safer Kids, Inc., and develop the H.E.R.O. program. Coughran realized training educational professionals on how to handle an active-shooter event with the same methods as law enforcement wasn’t effective, and different approaches and skills were required to make a difference.

“How can kids understand this,” Coughran wondered. “How could professionals who were never in law enforcement or never in the military, how could they digest the information without scaring them, driving up anxiety, driving up trauma?” The desire to bridge that gap and create practical training tools led Coughran down the path to where he is today.

To create the right strategies and approaches to these school safety concerns, Coughran asked himself a question, “Could we talk to kids as young as kindergarten about this really scary topic, but do it in a way that wasn’t fearful?” Coughran and his team worked with experts in all areas, including educators, school psychologists and law enforcement, to make his plan work.

This two-year journey resulted in the H.E.R.O program. “We wanted simple, easy-to-understand language in words that you would hear in a classroom,” Coughran said. “We don’t use the word ‘fight.’ We use the word ‘overcome.’ The goal was to teach skills that could go beyond the classroom into the real world if needed.”

Follow us on social media for the latest updates in B2B!

Image

Latest

StudentSafe
Understanding Raptor StudentSafe
April 28, 2026

In this episode of School Safety Today, host Dr. Amy Grosso speaks with Chris Noell, Chief Product Officer at Raptor Technologies, and Will Durgin, Director of Student Well-Being, about the vision behind StudentSafe and how it helps schools move from reactive responses to proactive student support. Together, they emphasize that safer schools depend on giving staff…

Read More
school safety
Going Slow to Go Fast in School Safety Leadership
April 28, 2026

In this episode of the Principles of Change podcast, presented by Raptor Technologies, host Dr. Amy Grosso talks with Tim Dykes, Assistant Principal for Culture and Climate at York Community High School in Elmhurst, Illinois. The conversation highlights how strong relationships, student voice, and steady long-term leadership can help schools build environments where people feel…

Read More
career
Closing the Education-to-Employment Gap: The Rise of the Career Center as Campus Infrastructure
April 28, 2026

Higher education is under mounting pressure to prove its value. As student debt, shifting demographics, and employer expectations reshape the landscape, institutions are being forced to rethink how they prepare students for life after graduation. At the same time, new data shows a sharp rise in internship-to-full-time hiring, with recent cohorts converting at their…

Read More
leadership
Called to Lead: Joel Allison on Faith, Risk, and the Future of Healthcare Leadership
April 27, 2026

Healthcare leadership is being redefined in real time. With the rise of AI, mounting financial pressures, and workforce burnout, executives today are operating in an environment of continuous disruption and uncertainty. In fact, industry leaders now rank workforce shortages and digital transformation among their top concerns—forcing a new kind of leadership that blends decisiveness…

Read More