Creating a Generation of Safe Thinkers with Adam Coughran

Talking about some of the heavier aspects of school safety is not always a pleasant topic to discuss, but it is critical in today’s environment. People need to know how school districts approach educating and training students on maneuvering and, in worst-case scenarios, surviving violent school incidents. Adam Coughran, co-founder of Safer Kids, Inc., and developer of the H.E.R.O. (Hide, Escape, Run, Overcome) Program, spoke with Daniel J. Litwin on the foremost safety strategies for education.

Coughran used his extensive background in law enforcement, particularly the safety strategies and counseling skills he learned, to create Safer Kids, Inc., and develop the H.E.R.O. program. Coughran realized training educational professionals on how to handle an active-shooter event with the same methods as law enforcement wasn’t effective, and different approaches and skills were required to make a difference.

“How can kids understand this,” Coughran wondered. “How could professionals who were never in law enforcement or never in the military, how could they digest the information without scaring them, driving up anxiety, driving up trauma?” The desire to bridge that gap and create practical training tools led Coughran down the path to where he is today.

To create the right strategies and approaches to these school safety concerns, Coughran asked himself a question, “Could we talk to kids as young as kindergarten about this really scary topic, but do it in a way that wasn’t fearful?” Coughran and his team worked with experts in all areas, including educators, school psychologists and law enforcement, to make his plan work.

This two-year journey resulted in the H.E.R.O program. “We wanted simple, easy-to-understand language in words that you would hear in a classroom,” Coughran said. “We don’t use the word ‘fight.’ We use the word ‘overcome.’ The goal was to teach skills that could go beyond the classroom into the real world if needed.”

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More