Innovation Through AI is Helping Major Shifts in the Retail Landscape
The retail landscape is not just shifting—it’s making monumental changes at an astonishing rate, thanks to advances in technology like artificial intelligence, better known as AI. Companies like Meta are at the forefront of this change, driving innovation through AI, mobile optimization, and an ever-evolving array of social platforms. For retail brands, adapting to this new landscape means embracing AI’s optimization potential in real-time, particularly in performance marketing. This leaves the critical question: How do businesses combine human ingenuity with AI to meet the demands of increasingly savvy consumers?
Elaborating more on the intricate balance between tech and touch, is Karin Tracy, Head of Industry, Retail, Fashion, and Luxury at Meta. She has eight years of experience in pioneering digital strategies for major brands. Tracy recently spoke on an episode of Retail Refined with host Melissa Gonzalez, at the Retail Influencer CEO Forum 2023 on the efforts to drive innovation through AI.
AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers ability to use the technology to generate brand trust and authenticity.
In the latest episode of Retail Refined, host Melissa Gonzalez peers inside the evolving world of wellness and retail in 2024. Joined by Jennifer Walsh, founder of Walk with Walsh, this episode offers a unique perspective on how wellness trends are reshaping the retail landscape.
As retail evolves to meet modern consumer demands, Melissa Gonzalez, host of Retail Refined takes a deep dive into the game-changing impact of touchless instant checkout on traditional brick-and-mortar stores. This insightful discussion sheds light on the intersection of consumer preferences and innovative retail technology.