Upskilling and Upscaling for the Future at IKEA

As AI advances with technologies such as GPT-4, companies are beginning to come to terms with the fact that “soft skill” education is crucial in creating a future industry for the retail world. GPT-4 functions as a natural language processing tool driven by tech that can use its language model for hard skills such as answering questions and assisting with tasks such as composing emails, essays, and code.

How, exactly, is the rapid development of AI and the hard skills it is equipped with influencing the retail industry’s workforce?

On this episode of Retail Refined, Host Melissa Gonzalez, live at Shoptalk Europe 2023, discusses the importance of adapting to new technology for the future of IKEA with the Group People & Culture Manager of IKEA Retail (Ingka Group), Ulrika Biesèrt. With that in mind, Ingka Group and IKEA plan on implementing 3,500 new jobs and opening 17 new locations in the United States alone. Already, the group has invested over ten million euros on educational programs to promote said soft skills as “hard skills.”

“Technology, advancement, digitalization, and automatization will have a huge impact on us as coworkers and we [as a company] really need to understand [as to] what we need to do to reskill and upscale,” Biesèrt said.

Gonzalez and Biesèrt also discussed…

● How everyone can thrive in the current work environment

● The mismatch between the skills workers have and the skills they need

● The future of IKEA with reskilling and upscaling through democratic learning

“I hear us talking about that there is a need of ‘soft skills.’ I think they are hardcore skills in the future. So, lead organization, artificial intelligence. Where will people add value? It’s innovation, it’s creativity, it’s more emotional intelligence. How do I meet the customer?… and I think we need to be training them as hardcore skills and not treating them as soft skills,” Biesèrt explained.

Ulrika Biesèrt, IKEA Retail (Ingka Group People & Culture manager), is a member of the Ingka Group Management team. It is key to her role to ensure the company is always guided by its purpose and values, keeping customers and co-workers at the heart of what it does so that both business and people grow together.

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but by…

Read More
CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More