Creating a Generation of Safe Thinkers with Adam Coughran

Talking about some of the heavier aspects of school safety is not always a pleasant topic to discuss, but it is critical in today’s environment. People need to know how school districts approach educating and training students on maneuvering and, in worst-case scenarios, surviving violent school incidents. Adam Coughran, co-founder of Safer Kids, Inc., and developer of the H.E.R.O. (Hide, Escape, Run, Overcome) Program, spoke with Daniel J. Litwin on the foremost safety strategies for education.

Coughran used his extensive background in law enforcement, particularly the safety strategies and counseling skills he learned, to create Safer Kids, Inc., and develop the H.E.R.O. program. Coughran realized training educational professionals on how to handle an active-shooter event with the same methods as law enforcement wasn’t effective, and different approaches and skills were required to make a difference.

“How can kids understand this,” Coughran wondered. “How could professionals who were never in law enforcement or never in the military, how could they digest the information without scaring them, driving up anxiety, driving up trauma?” The desire to bridge that gap and create practical training tools led Coughran down the path to where he is today.

To create the right strategies and approaches to these school safety concerns, Coughran asked himself a question, “Could we talk to kids as young as kindergarten about this really scary topic, but do it in a way that wasn’t fearful?” Coughran and his team worked with experts in all areas, including educators, school psychologists and law enforcement, to make his plan work.

This two-year journey resulted in the H.E.R.O program. “We wanted simple, easy-to-understand language in words that you would hear in a classroom,” Coughran said. “We don’t use the word ‘fight.’ We use the word ‘overcome.’ The goal was to teach skills that could go beyond the classroom into the real world if needed.”

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but by…

Read More
CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More