Creating a Generation of Safe Thinkers with Adam Coughran

Talking about some of the heavier aspects of school safety is not always a pleasant topic to discuss, but it is critical in today’s environment. People need to know how school districts approach educating and training students on maneuvering and, in worst-case scenarios, surviving violent school incidents. Adam Coughran, co-founder of Safer Kids, Inc., and developer of the H.E.R.O. (Hide, Escape, Run, Overcome) Program, spoke with Daniel J. Litwin on the foremost safety strategies for education.

Coughran used his extensive background in law enforcement, particularly the safety strategies and counseling skills he learned, to create Safer Kids, Inc., and develop the H.E.R.O. program. Coughran realized training educational professionals on how to handle an active-shooter event with the same methods as law enforcement wasn’t effective, and different approaches and skills were required to make a difference.

“How can kids understand this,” Coughran wondered. “How could professionals who were never in law enforcement or never in the military, how could they digest the information without scaring them, driving up anxiety, driving up trauma?” The desire to bridge that gap and create practical training tools led Coughran down the path to where he is today.

To create the right strategies and approaches to these school safety concerns, Coughran asked himself a question, “Could we talk to kids as young as kindergarten about this really scary topic, but do it in a way that wasn’t fearful?” Coughran and his team worked with experts in all areas, including educators, school psychologists and law enforcement, to make his plan work.

This two-year journey resulted in the H.E.R.O program. “We wanted simple, easy-to-understand language in words that you would hear in a classroom,” Coughran said. “We don’t use the word ‘fight.’ We use the word ‘overcome.’ The goal was to teach skills that could go beyond the classroom into the real world if needed.”

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More