The Future of Primary Care: Shifting from Transactional to Relational Models with Dr. Rushika Fernandopulle

March 5, 2024
Adam Morrisey


According to a study, the future of primary care in the United States could undergo a major overhaul by 2030, with nontraditional providers like advanced primary care (APC) providers, retailers, and payers expected to capture around 30% of the market. Amid a growing movement towards a more patient-centered approach to primary care, Dr. Rushika Fernandopulle is leading the charge with a model that focuses on relationships rather than transactions. But what does this new model look like, and how can it transform the current healthcare landscape?

This question is at the heart of the latest episode of Tuesdays With Morrisey, where host Adam Morrisey sits down with Dr. Fernandopulle to explore the future of primary care. The conversation delves into the limitations of the current system, the principles of a relationship-based model, and the challenges and opportunities in implementing such a change.

Key points of discussion include:

  • The need for a shift from a transactional to a relational approach in primary care.
  • The role of team-based care and technology in enhancing patient outcomes.
  • Strategies for patients to advocate for better care and support the evolution of primary care.

Dr. Rushika Fernandopulle is a respected figure in the healthcare industry, with a background as an attending physician at the , a faculty member at Harvard Medical School, and co-founder of Iora Health. His work has been instrumental in challenging the status quo and pushing for a more humane and effective healthcare system.

Article written by MarketScale.

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