Point of Scale – Season 1
In the latest podcast episode of “Point of Scale,” host James Prebil sat down and interviewed his friend and Ocean Spray’s Director of Category Insights and Analytics, Paul Sproles. The two discussed how analytics are a vital aspect in shaping retail and consumerism. Sproles said that having all the information in retail is the beacon…
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Innovation and Challenges in Cashless Transactions with Carly Furman
Cashless transactions are quickly becoming the preferred method of shopping in North America. Tapping credit cards, smartphones, and other digital devices used for purchasing are quick and easy, the way shoppers like. And behind the simplicity of these transactions lies a complex network of products, systems, and regulations that enable this convenience. Carly Furman, CEO…
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From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
Clinician Education and Value-Based Purchasing Take Center Stage in 2025 Home Health Final Rule
The 2025 Home Health Final Rule introduces a range of regulatory updates to improve transparency, elevate patient care standards, and stabilize financial practices within the home health sector. With these updates taking effect, home health agencies must adapt quickly, especially as CMS focuses on value-based care and Social Determinants of Health (SDOH). According to…
Status, Culture and the Modern Mind: What Really Drives Our Lives? With Author David Marx
In a world of rapidly advancing technology and global interconnectedness, the internet has reshaped how we view culture, art, and our own social identities. The rise of large language models (LLMs) and social media has made information and trends accessible in a way that some argue dulls originality and stifles creativity. This shift has…