3 Tips for Starting Your own B2B Podcast

Hey, everybody Ben Thomas here from market scale and provide today. You know one of the questions I get all the time as somebody who has a podcast series in AV is, how do I start my own? And these quick kind of three tips don't necessarily only apply to have they translate into not only, you know, verticals like education or hospitality, but really across every single B2B vertical as a whole. So you can use this really in a number of different ways. But the first tip that I have for starting your own podcast is define your audience and your goals. Really define early on who you're looking to reach and what you want them to know and take away from the show. And one thing that I like to think of too is what action do you want them to take after the show? You know, is it a Legion tool? Is it primarily just pure thought leadership? What are some of the things that you actually want people to do to respond after the show is aired? The second thing that I'll mention is talk about what and be very specific. You know, people can see pretty quickly through inauthenticity. So somebody who is trying to maybe just play to a specific crowd and talk about something that they might not know as much about. People can usually see through that, but, you know, really encourage you to dig into some of those verticals. And get really, really deep into the niches. You know, one of the things that people say from time to time is that there's riches in the niches. There's a lot of great information to pull out from there and then also find ways to offer some unique insight. Right? be vertical, specific, offer your expertise. You know, if I'm somebody who knows a lot about house of worship and education technology and maybe broadcast, those are really some of the verticals that I probably would focus on. And that actually leads me to the third point, which is leverage your guest expertise and their networks. The secret weapon of any good podcast, in my opinion, is the guest. Not only can you have conversations outside of your traditional comfort zone, but you're able to leverage the networks of some of these people. So if I have a guest on private, say, for example, one of the things that I do is a really ask them some of the questions that I might not know the answers to, but also give them the tools to help share that content out after it's published. So the embed code, the shareable link, things like that. And you know, I've had people that have been on the show embed the episode directly into their website or their company's website, but at the very least, most people will share it out on LinkedIn as well. So make sure you give them some of those tangible assets. But look, those are my three quick tips for starting your first podcast in B2B. I look forward to seeing all the great content that you guys create throughout the rest of this year.