Digital Strategy
Digital Marketing
Business Development
How AV Solutions Manufacturers Can Play into a Democratization of Consistent Content Creators
A new study from Shure & Futuresource reveal nearly 40% of people identify as content creators, producing consistent gaming, video, audio, and music content. Content consumption has grown throughout the pandemic, creating the demand for more creators to bring new and fresh ideas to the public sphere.
This shift in content creation and consumption placed an emphasis on content that is organic, nimble, and authentic. Many content creators made due with the equipment that they already had readily available, such as cell phones and web cams. However, as time has gone on the question for many creators has become whether or not to invest in more professional equipment or continue on with the current status quo.
This question has create a new space in the market for AV solutions manufacturers to cater to a growing and influential market. MarketScale turned to Bryan Meszaros, Host of Experience by Design, to learn how AV solutions manufacturers can play into a democratization of consistent content creators with new product development for a prosumer audience.
Recent Posts
Key Points: There has been a surge in innovation around LED design to make digital displays more accommodating to newer spaces. Design and architecture firms are realizing the potential for LED in the actual design and branding of a physical space. LED has the power to change perception and/or to break up a large, […]
The National Association of Broadcasters officially canceled the 2021 NAB Show in Las Vegas due to so many big exhibitors opting to pull out this year. Due to on-going safety concerns, this is the second year the in-person show was canceled. With big shows like NAB and AES opting for virtual events, we’ve asked […]
As more industries face the pressure to give a quality experience to their end users, how will more intentional experiential design lead to a better customer experience? Daniel Litwin asked the host of MarketScale’s Experience by Design, Bryan Meszaros, what the future of experiential design looks like. Follow us on social media for the […]