Articles by tag: Content Creator
VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?
Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]
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Professional AV
How AV Solutions Manufacturers Can Play into a Democratization of Consistent Content Creators
A new study from Shure & Futuresource reveal nearly 40% of people identify as content creators, producing consistent gaming, video, audio, and music content. Content consumption has grown throughout the pandemic, creating the demand for more creators to bring new and fresh ideas to the public sphere. This shift in content creation and consumption […]
Professional AV
Today Everyone is a Content Creator. How Can AV Companies Tap into this Market?
Keypoints: A new study from Shure & Futuresource shows nearly 40% of people self-identify as content creators. Marketing companies are validating this trend by investing in influencer marketing campaigns, making content creation a viable career path. AV manufacturers have an opportunity to provide resources for a growing pro-sumer audience. Commentary: From social media platforms […]