Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

How Data Analytics Supports Businesses During the Pandemic

During the pandemic, businesses need solutions that can propel them long after COVID-19. Kelly Harlin, Analytics Platform Strategist at Sharp NEC Display Solutions America, and Stephen Jenkins, Senior Director of Intelligent Technology Solutions at Diversified, shared their experience with data-driven analytics in IoT solutions. These tools drive innovations that make a difference now and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

During the pandemic, businesses need solutions that can propel them long after COVID-19. Kelly Harlin, Analytics Platform Strategist at Sharp NEC Display Solutions America, and Stephen Jenkins, Senior Director of Intelligent Technology Solutions at Diversified, shared their experience with data-driven analytics in IoT solutions.

These tools drive innovations that make a difference now and into the future.

“People have had to adjust how to be productive and to collaborate to get that productivity out of their teams without being in the workplace,” Jenkins said of the many changes the pandemic brought to businesses and the rapid adoption of online technology collaboration tools. “People have taken to that, adopted it, maximized what they can do with it – and I think that’s going to change the workplace forever. The question is, how will it impact their back to work strategy long-term?”

In terms of business strategy for IoT, Harlin said it is essential to build a technology foundation.

“Look at what you already have existing and that you need to have to integrate with and tie into and leverage what you might already have within your IT structure or within your IoT strategy. Build out and research a foundation, whether it’s sensors or a solution that can grow with you,” Harlin said. “What problem are you trying to solve right now, and where do I see some of the challenges I’m going to have in the future? There are lots of ways to find solutions that will grow with you and evolve.”

With IoT, the ability to add sensors provides flexibility that’s important for that long-term growth.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub