How Instacart’s Remote Collaboration Investments Supports Grocery Delivery

 

Key Points:

  • Tech disruptor Instacart made an appearance at InfoComm.
  • The pandemic made Instacart’s services a necessity.
  • The mass increase in users put an additional workload on employees.

Commentary:

MarketScale is on the ground in Orlando for InfoComm 2021, the AV industry’s big show of the year, chatting with industry professionals about the impact that 18 months of pandemic closures and disruptions have left on AV, as well as what trends are most exciting for the industry’s future work. Even Silicon Valley tech & service disruptors, like Instacart, made an appearance at the show. As a company whose grocery delivery services became almost a necessity for a few months during the pandemic, this mass increase in users, and the workload on Instacart employees that followed, had touchpoints across different sectors in AV.

Tyler Kern spoke to the AV Manager at Instacart, Shannon Webster, to share some perspectives on the sort of internal AV needs, like workplace collaboration, that Instacart had as a company over the last year.

Abridged Thoughts:

All the features that have come out within the past year or two, such as breakout rooms we use for our new hire orientation We’ve even leveraged Airbnb experiences. They pivoted, and they started doing like, you know, remote events where you can log in and do some team building. I mean, it’s really interesting, like the innovation that’s been pushed by the pandemic. Part of the innovation driven by the pandemic has probably meant a lot of growth for a company like Instacart.

I didn’t want to go to the grocery store, but now we have become like an essential service provider and a huge lifeline, in addition to serving customers who maybe have a disability and can’t shop themselves. It’s a mission that I can really get on board with just seeing how we’ve really helped people through the pandemic. It’s a great point, you know, and I think about grocery delivery, and things that kind of became popular because of the pandemic, but then people realized, “I really liked this.”

More Like This Story:

MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1

The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?

Follow us on social media for the latest updates in B2B!

Image

Latest

hybrid work
The Future of Hybrid Work: How Airtame and Jabra Are Simplifying Meeting Room Experiences with Next-Gen Tech
April 16, 2025

As organizations across the globe accelerate return-to-office initiatives, the demand for seamless hybrid work experiences has surged. According to Jabra, the shortage of small, agile meeting spaces is one of the biggest barriers to effective collaboration today. Employees expect technology that just works—without delays, glitches, or limitations—especially in compact huddle rooms where BYOD (bring…

Read More
career-connected learning
TGR Foundation Scales Career-Connected Learning With Measurable Impact
April 16, 2025

As schools increasingly prioritize not just academic success but also real-world readiness, the call for career-connected learning has never been louder. With over 10% of future job growth projected in STEM fields, education systems are reimagining how to expose students, especially from under-resourced communities, to meaningful career pathways early on. So, how can schools…

Read More
Global Health Staffing: Beyond Ethical Recruitment
Global Health Staffing: Beyond Ethical Recruitment
April 16, 2025

In this episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer of TruMerit, welcomes Earl Dalton, MHA, MSL, BSN, NEA-BC, Chief Clinical Officer & VP of Clinical Services at Health Carousel, for a powerful conversation on building a more ethical, sustainable future for global healthcare staffing. Earl shares…

Read More
Holistic education
Just Thinking… About the Role of Marketing, Advocacy & Storytelling in Holistic Education
April 15, 2025

As schools increasingly prioritize holistic education, the conversation around whole-child development is gaining momentum. A national survey by the American Institutes for Research reveals that while a large majority of teachers support whole-child approaches, many still need additional guidance and resources to implement them effectively. This gap between belief and practice raises important questions about how best to…

Read More