How Instacart’s Remote Collaboration Investments Supports Grocery Delivery


Key Points:

  • Tech disruptor Instacart made an appearance at InfoComm.
  • The pandemic made Instacart’s services a necessity.
  • The mass increase in users put an additional workload on employees.


MarketScale is on the ground in Orlando for InfoComm 2021, the AV industry’s big show of the year, chatting with industry professionals about the impact that 18 months of pandemic closures and disruptions have left on AV, as well as what trends are most exciting for the industry’s future work. Even Silicon Valley tech & service disruptors, like Instacart, made an appearance at the show. As a company whose grocery delivery services became almost a necessity for a few months during the pandemic, this mass increase in users, and the workload on Instacart employees that followed, had touchpoints across different sectors in AV.

Tyler Kern spoke to the AV Manager at Instacart, Shannon Webster, to share some perspectives on the sort of internal AV needs, like workplace collaboration, that Instacart had as a company over the last year.

Abridged Thoughts:

All the features that have come out within the past year or two, such as breakout rooms we use for our new hire orientation We’ve even leveraged Airbnb experiences. They pivoted, and they started doing like, you know, remote events where you can log in and do some team building. I mean, it’s really interesting, like the innovation that’s been pushed by the pandemic. Part of the innovation driven by the pandemic has probably meant a lot of growth for a company like Instacart.

I didn’t want to go to the grocery store, but now we have become like an essential service provider and a huge lifeline, in addition to serving customers who maybe have a disability and can’t shop themselves. It’s a mission that I can really get on board with just seeing how we’ve really helped people through the pandemic. It’s a great point, you know, and I think about grocery delivery, and things that kind of became popular because of the pandemic, but then people realized, “I really liked this.”

More Like This Story:

MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1

The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?

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