Backstage Pass: How the Events Industry is Reacting to COVID-19

 

On this episode of Backstage Pass, an Alford Media Services podcast, Voice of B2B Daniel Litwin was joined by a trio of events industry experts in Alford Media Executive Vice President and General Manager Tom Alford, President and COO of Snap! Event Productions Amber Jenkins, and Paul Johnson, founder of Paul Johnson, Inc.

In the wake of the spread of the novel coronavirus and the ensuing COVID-19 pandemic, the events industry, like all of the world’s industries, has felt the disease’s ripple effects.

“It’s been pretty devastating to the industry,” Tom said. “There are virtually no meetings except for webcasting. … All of us are working to do the new meeting style.”

The pandemic has not only inhibited in-person events and presentations, but has raised questions about the events industry’s preparedness, employee aid, adaptation for shelter-in-place protocols, and what level of demand the industry can expect after the dust settles and things return to what’s likely to be a new normal.

To answer those questions, Daniel, Tom, Amber and Paul touched on how they’ve seen the events industry adapt and rebound from the initial shock, what protocols were already in place for a scenario like this and which will likely be put in place for the future, how their individual companies have responded, and what they expect to see in the industry on the other side of the pandemic.

Many people in the industry are changing up their focus and traditional approach to their work. “We’re trying to pivot to do more content creation,” Paul said. “Those sorts of prudent pivots that you’re inventing for yourself to put your capabilities out there, are key right now” Additionally, we’re all looking toward the future and how this will change the industry. Tom states, “I think what’s going to happen when this is all over is the best of (digital) will be adopted in… Some of the things that really work well will become a part of our everyday life.” Amber adds how these digital adoptions can elevate events from what we’ve seen so far,“ “I think that events involving more of a digital aspect – webcasts and what have you – I think there’s a big opportunity going forward for these to become more robust. What we have now is great, and it gets us through, but there’s so much opportunity there, and I think that there are ways that these types of technologies can really complement live events.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

shure
New Arrival: Shure Wireless Push-to-Talk Systems at Rentex!
June 19, 2024

Rentex has just received more Shure Microflex MXCW Wireless Push-to-Talk Digital Conference Systems. Each system has been labeled, quality checked, and scanned into our inventory, ready for your next event. These systems offer automatic interference detection, robust encryption, and support for up to 125 participants, ensuring reliable and secure communication. Explore all our conference solutions…

Read More
roe led
Showcasing Our Top-Quality ROE LED Panels at Rentex!
June 19, 2024

Rentex highlights a major ROE LED order heading out the door, featuring the BP 2 2.84mm Indoor LED tile with Brompton processing for superior image quality. This video showcases the cases and a quick glimpse of the scanning process, demonstrating Rentex’s commitment to top-tier AV equipment. Discover all LED options available at Rentex by visiting…

Read More
fall
Rentex Team in Action: Loading a Big Fall Order!
June 19, 2024

The Rentex team efficiently loads a major order in preparation for the busy fall season. This video showcases the team’s dedication and coordination as they handle high-quality AV equipment. With an extensive inventory and a focus on exceptional service, Rentex is ready to meet all client needs this fall. Watch the team in action and…

Read More
fall
Rentex Kicks Off Fall with a Major Order!
June 19, 2024

Rentex celebrates its first large order for the fall season, showcasing the extensive capabilities and inventory ready to meet client demands. This milestone underscores Rentex’s commitment to providing top-quality AV equipment and exceptional service. With a growing inventory and a dedicated team, Rentex is prepared for a busy and successful fall season. Trust Rentex for…

Read More