The Digital Signage Expo 2020 would have been opening their exhibit halls in Las Vegas this Wednesday, but, due to the current health crisis, the show is now scheduled for September 15-17.

Despite the delay, we wanted to talk to previous MarketScale contributor Doug Pittman, Founder & CEO of BoardActive, about what we would have seen during the show this week.

With most of America self-isolating for the foreseeable future, the busiest streets in America have turned into ghost towns, which poses a unique challenge for the digital signage industry. Pittman shared his insights about how the industry has to be more creative than ever before to endure this pandemic.

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