Introducing the Studio Insights Podcast
Launching a new podcast is exciting for any organization, and Provost Studio began its journey with the medium with an introductory episode.
Host Tyler Kern spoke with the company’s Director of Design and President, Peter Provost, about his background, the firm’s specialties and what listeners can expect.
“We specialize in broadcast design – helping clients visualize and communicate who they are with interior architecture,” Provost explained.
This focus on broadcast design and branded environments was a fusion of Provost’s career path. “My background is an architect of commercial spaces and working in advertising and branding.”
Those parallel experiences enabled the agency to build out interior spaces while also understanding brand positioning and how to communicate that in areas.
The organization works on a variety of projects, from creating broadcast and newsroom spaces for media organizations to designing spaces for NFL clubs, including the Minnesota Vikings and new areas like healthcare.
“I would never have thought the medical world was a potential client. We’re working on a space for doctors to demonstrate procedures, as well as allow the director to give updates,” Provost explained.
This shift in space usage and who is broadcasting was in place before the pandemic, but it accelerated things. Anyone can be a broadcaster these days, and brands want to have unique spaces to create content.
“We want [this podcast] to be less about us and more about helping clients prepare. We get the same questions. They are good questions, so we want to answer them here,” Provost said.
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