On today’s episode of NanoSessions, host Sean Heath sat down with Joe’ Lloyd, NanoLumens vice president of global marketing and business development about the company’s recent study on competing value propositions of LED vs. LCD display technology and shared what the future looks like for LED display.
“The weird and the wow, we sometimes call them,” said Lloyd. “We’re the company that people come to with a paper napkin drawing and a really amazing idea, and they’re looking to bring that to life.”
The Georgia-based company is known for creating large-format LED displays such as JFK International Airport’s Terminal 4 digital display that measures 30-feet wide by 10-feet high, among others. But NanoLumens tackled a new challenge with this industry-wide survey, conducted over three months with 450 integrators, direct buyers, architects, and end users of LED and LCD display products.
While price and size often lead the conversation, serviceability and hours of use are two important factors that consumers said they consider when considering LED versus LCD.
“This survey jumps into the value proposition,” Lloyd said. “From an upfront spend perspective, LED display is going to cost more up front. But we’re diving into the total cost of ownership and what does that investment look like over time.”
For example, enterprise-level LCDs have gotten larger with much smaller bezels, while bezel-free LEDs have improved with smaller pixel pitches and longevity with 100,000 hour diodes.
Also in this episode, Lloyd revealed some of the surprises found in the survey as well as a discrepancy between users’ perception and reality.
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