Backstage Pass: Don’t Forget About Lighting Design at Business Events

 

One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat down with Blake Taylor, Director of Lighting Services to discuss creative ways to light tradeshow events that’ll leave a memorable impression on consumers.

Blake, who has more than 25 years experience in light direction and programming, says art often imitates life. Innovative lighting effects you might see at a concert or film will often make their way into business event design.

“Our industry as a whole is being pushed by other arenas of entertainment,” Blake said. “You go to a touring concert, for example, and you see things that really open it up visually.”

While business events are taking visual cues from entertainment, there’s still a lot of subjectivity when it comes to what clients want.

“A lot of clients don’t necessarily approach a project with specific lighting needs, so it’s up to us to work with creative directors and creative types to develop what that project wants to look and feel like,” Blake said. “Lighting is so objective. People know what they like and what they don’t like, so it just depends on how they view it.”

Also, in this episode, Blake shared what lighting design concepts he’s seen that work and are especially impactful, as well as what kind of lighting fixtures create specific moods or effects.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

paypal
Creating Connections: How Encounters Plus Uses PayPal to Power Creative Business
October 14, 2025

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment technology…

Read More
Automation
The Future of RCM: Leveraging AI, Automation, and Human-Centered Design to Transform Patient Financial Care
October 14, 2025

Hospitals today are juggling tighter budgets, shifting regulations, and increasingly savvy patients—all while trying to keep financial operations running smoothly. That pressure has made the revenue cycle a powerful lever for innovation. The spread of artificial intelligence (AI) and automation is no longer experimental; it’s reshaping how health systems manage billing, reimbursement, and patient engagement….

Read More
impact
Technology for Good: Dug Song on Shaping a Better World Through Innovation and Impact (Part 3)
October 14, 2025

Detroit is redefining its role in the next era of American innovation. The conversation has shifted from what to build to how to build it in ways that deliver lasting impact. The goal is to do so sustainably, inclusively, and with the community at its core. The state’s growing network of research universities, multi-billion-dollar…

Read More
Fastlane
How PayPal Fastlane Helps Retailers Deliver the Magic of Effortless Buying
October 14, 2025

In today’s digital marketplace, the competition for customer attention doesn’t end when a shopper clicks “Add to Cart.” In fact, that’s often where the real challenge begins. For many retailers, the guest checkout process—once designed as a convenience—has become a conversion killer. Endless form fields and repeated data entry drive shoppers away, leading to costly…

Read More