Making Virtual System Design a Reality with Ken Brueck of Modus VR

 

Designing a physical space and imagining what it looks like can be hard, but new technology is making it easier than ever. Pro AV Today host Ben Thomas talked with Ken Brueck, co-founder of Modus VR, a new piece of tech that is leading the way in virtual design.

Brueck says the idea came to him when a friend was helping him install a TV; his friend said to put it on one side, Brueck said to put it on another. While Brueck got what he wanted, he realized his friend had been right; Brueck then realized that this could have been avoided if he could have imagined what his friend was suggesting. “Why hasn’t software solved this problem and why does he not have better tools for communicating his vision?”

Brueck explains that Modus VR allows designers and clients to experience the theoretical physical space in a virtual one. It also saves time and money on 3D renders that will likely be discarded. “Traditional renders take so long to create,” says Brueck. “Because that cost of change is so high, you’re gonna push back…as far back in the process as you can to bring in renders, if you bring them in at all, because you just can’t afford to do twenty revisions, you just don’t have the time.”

Brueck goes on to describe the pros of his tech. “Modus is meant to be so fast that you can do all these changes in real time with the clients participating and it changes the entire discussion.” It’s tech that can make it easier for all sorts of clients and designers to better realize their visions for a physical space.

Follow us on social media for the latest updates in B2B!

Image

Latest

commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More
team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
setting scope
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More