MarketScale Overseas: A Minute in Amsterdam

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With Amsterdam being the historic city that it is, it may not come as much of a surprise that bold digital signage is sparse. However, when it is implemented in the capital city of the Netherlands, it is done in grand fashion.

Take Rembrandt Square (or ‘Rembrandtplein’) for example. The public area boasts the largest interactive digital screen in all of Europe. Passersby can engage with the screen using Bluetooth on their phones.

The square is among the busiest places in the city. Everything from nightclubs to cafes call Rembrandtplein home.

At ISE 2019 last week, MarketScale headed to the plaza to see the display in action and take in the local atmosphere surrounding it.

MarketScale Overseas at ISE: Day Three in Amsterdam with the Show’s Managing Director

The stunning displays at ISE might grab most of the attention, but it is the insight learned at the show that will truly bring the Pro AV industry into the future. All week, MarketScale has been gathering expert opinion from the show and hearing what the insiders had to say.

On today’s podcast from ISE 2019 in Amsterdam, we speak with professionals from all over the AV world, and the actual planet as well.

The Best of ISE 2019: Digital Done Easy

Nobody can stop by every booth at ISE, and with the premier companies in the industry all in attendance it can be hard for attendees to distribute their time. MarketScale made the rounds throughout the show to highlight some of the most impressive products those on the ground might have missed.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

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