MarketScale Overseas: A Minute in Amsterdam

With Amsterdam being the historic city that it is, it may not come as much of a surprise that bold digital signage is sparse. However, when it is implemented in the capital city of the Netherlands, it is done in grand fashion.

Take Rembrandt Square (or ‘Rembrandtplein’) for example. The public area boasts the largest interactive digital screen in all of Europe. Passersby can engage with the screen using Bluetooth on their phones.

The square is among the busiest places in the city. Everything from nightclubs to cafes call Rembrandtplein home.

At ISE 2019 last week, MarketScale headed to the plaza to see the display in action and take in the local atmosphere surrounding it.

MarketScale Overseas at ISE: Day Three in Amsterdam with the Show’s Managing Director

 

The stunning displays at ISE might grab most of the attention, but it is the insight learned at the show that will truly bring the Pro AV industry into the future. All week, MarketScale has been gathering expert opinion from the show and hearing what the insiders had to say.

On today’s podcast from ISE 2019 in Amsterdam, we speak with professionals from all over the AV world, and the actual planet as well.

The Best of ISE 2019: Digital Done Easy

Nobody can stop by every booth at ISE, and with the premier companies in the industry all in attendance it can be hard for attendees to distribute their time. MarketScale made the rounds throughout the show to highlight some of the most impressive products those on the ground might have missed.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More
next chapter
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
March 28, 2024

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the […]

Read More