NAMM 2019: Insights From An Audio Engineer

The music industry is as diverse and global as any, but this week everyone associated with sound is fixated on NAMM 2019. Anaheim, California is playing host to this year’s conference, one of the world’s biggest gathering of music business professionals on the yearly calendar.

Audio is the name of the game at NAMM and there are hundreds of new products and innovations for everyone from the garage band singer to veteran sound engineers.
MarketScale’s resident audio expert Zac Brummett discussed what he was looking for from this year’s expo.

Of note was the abundance of prosumer technology. Brummett said it was important that the industry still makes quality equipment available for hobbyists and less experienced musicians and engineers.

Astro Spatial Audio is a brand to keep an eye on at NAMM, according to Brummett. The Dutch company has excelled with 3D immersive audio and object-based audio making for a much more encompassing experience for audiences in any environment.

Buzz Words To Know:

Psychoacoustics: the study of how humans perceive sound and it’s physiological effects

Wave Field Synthesis: a spatial audio rendering technique, deals with the  creation of virtual acoustic environments. It produces artificial wavefronts synthesized by a large number of individually driven loudspeakers

Audio Objects: an intelligent audio file.  encoding audio sources as objects with meta-data that describes the microphone’s placement in 3D space.

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Highlights From The Show

The annual Yamaha All-Star Concert on the Grand at the @NAMMShow is nothing short of incredible… enjoy this recap from last year and join us Friday at 6PM to experience this masterpiece! The lineup is secret… but you won't want to miss it. #YamahaMusic #MakeWaves #NAMMShow pic.twitter.com/4wATYcYca9

— Yamaha Music USA (@YamahaMusicUSA) January 24, 2019

We’re ready for day two at #NAMMShow! Drop by booth 17208 to meet the team and don’t miss one of our L-ISA presentations in Demo Room 203A (today's sessions: 10:00 am, 12:00 pm, 2:00 pm, 4:00 pm). To setup an meeting with a member of the team, click here: https://t.co/NPH90dgAIw pic.twitter.com/TGvpvzQkGc

— L-Acoustics (@L_ACOUSTICS) January 25, 2019

@ZoomSound new 4k Handy Video Recorder #NAMMshow pic.twitter.com/gcrogZ7UTE

— Dale Pro Audio (@DaleProAudio) January 24, 2019

#Throwback to last year's NAMM Show! Who's excited for #namm2019? ✋

Stay tuned for details on special live performances, demos, and more! https://t.co/eiHOsPXCgU#FlashbackFriday #NAMMShow #NAMMShow pic.twitter.com/iGbRdcBoDy

— Roland U.S. (@Roland_US) January 18, 2019

Sean tested a few #GretschGuitars during a quiet moment. Which #Gretsch would you like to take for a spin at the #NAMMShow this year? pic.twitter.com/mUp11HUjW7

— The Gretsch Company (@gretsch) January 25, 2019

GRAMMY-nominated producer & DJ, @morganpage has millions of YT views & is a leading force in electronic music. Visit the @HARMAN_Pro booth #14508 on 1/24 at 1 PM PST for "In Conversation With Morgan Page" to hear how DJ’s are becoming modern-day composers. #NAMMShow #HARMANxNAMM pic.twitter.com/rRRT7Ru8zY

— JBL Professional (@TheJBLpro) January 22, 2019

.@BobWeir & Wolf Bros gave a private performance at the @DAngelicoNY booth at #NAMMShow on Thursday night! 🎸⚡️🐺 https://t.co/tibyeY8ErW

— Live For Live Music (@L4LM) January 25, 2019

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