There is such an impressive digital display at JFK International Airport’s Terminal 4 that it’s become an iconic piece of content and likely a favorite among first-time visitors to the Big Apple. On this new episode of the Nanosessions podcast by Nanolumens, Dana Michaelis, vice president of sales for Nanolumens shares how a digital display project comes to life from concept and what’s really possible with Direct View LED at the world’s largest airports.

“What has happened in other cities around the country, if not around the world, is that the bar gets continually raised,” Michaelis says. “It’s all about the passenger experience, and visualization is a key component of that.”

The double-sided 30-foot wide by 10-foot high NanoLumens Nixel Series LED video board displays flight information for arriving flights, the time, news and weather information, as well as marketing messages from advertisers, on the convex side for travelers inside the terminal.

On the other side, directly opposite the door from customs, is an iconic welcome to the city that never sleeps: “‘Welcome to New York,’ it says” Michaelis says. “It’s the type of display that generates such a wow factor, people stop and take photos of it.”

The LED display creates an immersive experience that makes digital signage more effective than static images and opens a wide opportunity for stunning new forms of content, Michaelis says.

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