The Magic Ratio: How to Focus Your Efforts for Top Productivity

 

In this new episode of the Pro AV Podcast brought to you by MarketScale, host Sean Heath tackled a topic ever-present and challenging in all industries: change. How do you manage it, how do you deal with it, and how do you make sure it doesn’t derail your productivity? Evan Green, founder and chairman of Personiv, a global leader in outsourcing solutions and author of Beat Your Competition: 3 Key Principles of Successful Outsourcing, gave his perspective.

To successfully manage change, first, you have to embrace it. That means knowing your company’s identity and recognizing what you don’t know.

“I think a lot of people get trapped into obvious thinking, so they spend a lot of time maybe a whole career trying to stay above water without really knowing their business,” Green said, naming Kodak, now defunct-Blockbuster, and ailing Sears-Roebuck as examples.

The next step is sometimes the hardest for entrepreneurs, Green admitted.

“Focus is key. There are too many examples of companies and entrepreneurs who die of indigestion versus starvation. They’re chasing too many shiny objects,” he said.

He also shared the two books that have given him the most insight in his life and business, and explained Pareto’s 80/20 rule as a “magic ratio” to focus on what makes a Pro AV business irresistible to an ideal customer and be successful.

“Success is delighting your customers,” Green said, explaining how focusing 80 percent of your efforts on target activities can be the formula to success.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

LodgIQ
Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues
November 5, 2024

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways. MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,…

Read More
luxury residential technology
Kaleidoscape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

Read More
DCS and IMI Unite for a Stronger Future
DCS and IMI Unite for a Stronger Future
November 4, 2024

In the latest episode of On Time In Full, host Gabrielle Bejarano sits down with Seth Taylor, Executive Vice President of Operations at Designed Conveyor Systems (DCS), and Mike Smith, Vice President of Operations at IMI Industrial. The conversation centers around the recent acquisition of IMI by DCS, a strategic move aimed at expanding…

Read More
the people business
The People Business: A Model For the Future? Land Rehabilitation & Workforce Training
November 4, 2024

In this episode of The Apple One Podcast’s The People Business series, host Brett Howroyd dives into Buffalo, New York’s revitalization efforts, highlighting transformative work in brownfield redevelopment and workforce training. With insights from Stephen Tucker, CEO of the Northland Workforce Training Center, and Peter Cammarata, former president of the Buffalo Urban Development Corporation (BUDC),…

Read More