NanoSessions: Value vs. Price in the World of Professional AV
Price is always a factor in every purchase. Every business wants to ensure they stay within budget, but, of course, cheaper is rarely better, except for the pocketbook. Professional LED display solutions are no different. While LEDs are widespread today, they aren’t all equal. So, the question becomes, is the price worth the value? Discussing this topic with us today is Eric Techo, Director of Global Marketing & Sales Operations for NanoLumens.
“Price always comes to the forefront in AV. Everybody’s always looking to save money, but it’s critical for buyers to consider the return on investment. It’s not just the screen itself; it’s the service, the warranty, and more,” Eric said.
At NanoLumens, they consider their products to be high-end, which means they cost more than most LED screens. “First and foremost, we try to educate our customers about the value of the screens. We want to know what they are going to be doing with the screen; will it play HD content or text or something else? We provide recommendations, and even if we are outside their budget, we’ve given them valuable information. Proper advising is part of our culture,” Eric relayed.
However, Eric says he’s seeing a shift away from the price being the determining factor. “In the global market, there’s a new trend shifting away from just being price conscious. Top tier customers need top tier products. Changes are happening in the AV market. People want high-quality products that make the customer happy and coming back for more product,” Eric shared.
Even when customer sometimes can’t increase their budget, they often find their way back. Eric said, “We’ve unfortunately had many folks come back to us when they’ve chosen a lower cost product that breaks. We’ve had situations where we were more expensive but offered a longer warranty and higher quality product. The customer decided to go with another company, and things went south. The product just wasn’t the quality as represented. So, we’ve been there to help those companies as best as possible.”
Learn more about the reality of price vs. value in LED screens by listening to the podcast.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]