Radio is the Backbone of Live Entertainment and Plays a Vital Role in Digital Communication

July 6, 2023
Alexandra Simon

 

High-tech gadgets and digital communication devices are at the forefront of today’s entertainment. It may surprise some but radio, a century-old technology, remains a vital tool in live entertainment production. The ability to facilitate real-time, multi-department communication has made radio an integral part of this industry. As the entertainment world continues to evolve, the need for reliable communication becomes even more crucial.

But why does an industry dominated by the digital age still rely on such a traditional form of technology? What keeps radio communication relevant in live entertainment events?

For an episode of “Icom,” Nicole Schram, Digital Media Strategist at MarketScale, explored the vital role of radio communication in live entertainment production, highlighting its unique advantages over digital tools in multi-department environments and discussing its continued relevance in an increasingly digital world.

Schram also talked about::

  • The historical relationship between radio communication and live entertainment.
  • The unique advantages of radio over digital communication tools in multi-department environments.
  • The relevance and future of radio in an increasingly digital landscape.

Nicole Schram is a seasoned professional in the digital media industry. Having worked on live events including the Tony Awards, she brings a wealth of experience and unique insights into this discussion. She is a well-recognized Digital Media Strategist at MarketScale, with several accolades for her significant contributions to the industry.

Recent Episodes

threats
View episode

School security has become an urgent topic nationwide, with increasing attention on protecting students from various threats, including school shootings, bullying, and incidents beyond school hours. Amid these challenges, the technology sector is driving innovative safety solutions tailored for educational settings, aiming to redefine and enhance campus security from K-12 through higher education. How…

digital and physical
View episode

The rising complexity of security threats has made integrating digital and physical security systems a top priority for many organizations. As risks to both physical and cybersecurity continue to grow, companies are increasingly turning to connected solutions, such as emergency alert systems, to streamline responses and strengthen protection measures. Studies show that nearly 70%…

equestrian
View episode

As equestrian sports grow in popularity and scale, ensuring smooth and efficient event management is important. The U.S. Equestrian Federation oversees numerous events each year across various disciplines, reflecting the sport’s widespread participation and economic significance. These events demand flawless coordination among staff, officials, volunteers, and participants, making communication a crucial factor in their…