Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions.

We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience for the holiday season. Business partners Ben Graham and Garrett Walker built their reputation by creating a renowned AV department for Bayside Community Church and its campuses in the Tampa area, and now they’re out on their own.

On this job, they’re teaming up with with Bayside and Ben’s father, Mike Graham, to provide sound, lighting and special effects for an interactive walkthrough of Bethlehem for the Bayside holiday show. It’s expected to draw thousands of families from around the region, so the stakes are high.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install.

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