The Rise of Experiential Retail
On this episode of Experience by Design, host Bryan Meszaros was joined by Marcos Terenzio, Vice President, Creative & Strategy for iGotcha Media.
iGotcha Media is an Integrated Brand Experience agency that offers turnkey digital experience solutions, helping “brands tell powerful stories in order to create real human connections.”
As consumers begin to return to retail, brands must re-engage them to try and win back their brand loyalty and advocacy. This has brought about a new era for retail, as iGotcha puts it, “The Rise of Experiential Retail”.
From Reebok to Nissan and Cirque du Soleil, this approach has attracted some retail and experience giants.
While the technology that wows might be the most visible part of an iGotcha solution, the overall focus is helping customers identify and craft the appropriate consumer path to purchase, brand advocacy or any other end goal clients have identified as their measure of success.
With the landscape of retail constantly evolving and brands engaging with digital experiences more often than ever, iGotcha focuses on collaborating with partners in architectural and retail design, other digital experience firms, advertising agencies and more to help supplement the solutions the company provides.
“Collaboration is very important,” Terenzio said. “Even though some firms claim to be a ‘jack of all trades’ or to do it all, the reality is that nobody is really an expert in all things.”
Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions helping craft the world’s most intriguing experiences.
