Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.
If there has ever been a year where innovation has been most appreciated, it very well might be 2020. Almost everyone had to evolve and adapt in some way or another. Luckily for Bruce Barteldt, Chief Innovation Officer at Little Diversified Architectural Consulting, innovation isn’t out of his wheelhouse. An experienced design thinker and senior leader for over 30 years, as Chief Innovation Officer he aims to maximize the impact of Little’s diverse multi disciplined resources.
Bryan Meszaros, Host, Experience by Design spoke with Barteldt about how businesses have been challenged with finding new solutions and solving problems in 2020. “It’s a really great time to be a creative, because there’s so many problems that need so many solutions and sweeping ones at that. I don’t mean to be speaking to the tedious ones, I’m talking about massive culture change, massive changes to how we look out across the horizon of our lives,” Barteldt said.
Barteldt went on to explain how businesses adapt and change is similar to a pendulum swinging. “The way we culture business, kind of swings between classical forms of process and method,” Barteldt said. He continued to explain that he feels we aren’t in a period of necessarily brand new methods or brand new ways of creative problem solving, but he thinks there have been times in the past where there’s been a wake up call. “Some of it’s generational. Some of it’s the convergence of technologies and social change,” Barteldt said. In terms of how 2020 has forced change, “That’s been put in a pressure cooker due to the pandemic political clashing, this happened before. So the cycle back and forth, back and forth. I think we live in an age now because we have access to so much information, literally at our fingertips, that things shift back and forth rather swiftly,” Barteldt noted.