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Why the Future of Pro AV is Tied to Its Content

Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning. Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright. In a speech…

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Why the Future of Pro AV is Tied to Its Content

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Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning.

Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright.

In a speech this month at the AVIT Summit, OpenEye Global Founder and CEO Bryan Meszaros explained why content is king.

“Clients are asking for design, and I don’t think [AV providers] are putting enough value on design services, or one quote I’ve seen where they’ll just pass them on to the guy who knows how to do graphics and think that suffices,” Meszaros said. “The reality is that’s not matching the expectations of the clients anymore.”

The ecosystem of the AV system today is collaborative, which can be challenging to some firms but leads to higher-quality end products.

“The days of clients looking for the one-stop shop are gone,” Meszaros said. “I think clients are getting wiser and realizing collaborative efforts or ecosystems or however you define it, that’s the norm.”

As the world becomes more inundated with visually captivating and stimulating technologies, content will continue to be a differentiator.

For the latest Pro AV news, head to our industry page! Follow us on Twitter @ProAVMKSL for up-to-the-minute updates as well! Join the conversation on our Market Leaders LinkedIn Group!

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AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s acquisition of Vega Global, adding more than 750 employees across 17 APAC countries, is a prominent 2026 sign of consolidation in enterprise AV, according to AV Magazine. At InfoComm 2026, Cisco, Crestron and HP showed room platforms centered on ongoing management, with Cisco and NVIDIA introducing RoomOS 26 AI agents that run on in-room hardware and HP tying Poly Lens to its Workforce Experience Platform, as reported by AVIXA and HP. Separately, Cisco’s Webex AI roadmap adds “agentic” automation and governance that reaches beyond room systems into the contact center and workforce management, according to No Jitter. As a result, standards, telemetry, security and service-level performance are taking a larger role in how contracts are evaluated, influencing both vendor choice and integrator consolidation.

  • 01When services are 38% of channel revenue and hardware is 36%, the integrator RFP stops being about the bill of materials and starts being about uptime, monitoring and lifecycle outcomes, per AV Magazine citing AVIXA channel research.
  • 02“Edge AI in the room” shifts how outages and performance issues play out: RoomOS 26 adds on-device agents and features such as Audio Zones that can lessen reliance on cloud connectivity, but it also increases requirements for endpoint compute, device governance and disciplined update processes, according to AVIXA and rAVe [PUBS].
  • 03Consolidation is becoming a procurement feature: Forté’s move from a federation model to owned operations signals multinationals want one throat to choke for standards, security and service outcomes across regions, per AV Magazine.

Sep 1, 2026

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

Bolin Technology, a PTZ camera maker, and ITDev, an FPGA design firm, have joined the Alliance for IP Media Solutions (AIMS) to support IPMX and open AV-over-IP interoperability. AIMS leadership says the additions ground IPMX work in real-world implementation, from endpoint hardware to the FPGA IP used in gateways and processing nodes.

  • 01Bolin Technology and ITDev joined AIMS in late August to support IPMX and open AV-over-IP standards.
  • 02Bolin supplies PTZ cameras and AV-over-IP products supporting NDI, Dante AV, and Fast HEVC; ITDev is an Altera and AMD FPGA design services and IP partner for IPMX, SMPTE ST 2110, and video processing.
  • 03The article advises buyers to ask vendors how IPMX support will be provided (native silicon, FPGA, gateway, or software stack) and to make certification and interoperability testing part of acceptance criteria.

Aug 29, 2026

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