Articles by tag: Digital Experience
In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear […]
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Why the Future of Pro AV is Tied to Its Content
Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning. Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright. In a speech […]
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Where Will the Digital Experience Take You Next?
Selling an experience has become in many ways as important to brands today as selling physical products. Industries including retail, hospitality and entertainment are investing in new technology to engage customers. Brick-and-mortar retailers have seen an evolution of customer expectations and have tried to integrate more digital experiences, but even some of the most traditional […]