Articles by tag: Digital Experience

Balancing Customer Desires and Retailer Needs in Personalizing Shopping Experiences

Balancing Customer Desires and Retailer Needs in Personalizing Shopping Experiences

In the contemporary retail landscape, a crucial dynamic exists between what customers desire and what retailers need to achieve. The core of this dynamic revolves around personalizing the shopping experience, enabling customers to find what they need quickly and efficiently. This personalization, however, hinges on the availability of customer data, presenting a significant challenge: the…

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Podcast Network
How Retailers Will Readdress In-Store Engagement: Retail Refined

In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear…

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Podcasts
Why the Future of Pro AV is Tied to Its Content

Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning. Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright. In a speech…

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Articles
Where Will the Digital Experience Take You Next?

Selling an experience has become in many ways as important to brands today as selling physical products. Industries including retail, hospitality and entertainment are investing in new technology to engage customers. Brick-and-mortar retailers have seen an evolution of customer expectations and have tried to integrate more digital experiences, but even some of the most traditional…

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skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

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HVAC careers
How to Bridge the Gap in HVAC Careers Through Education and Inclusion: Insights from Nicole Bass
July 18, 2024

In the dynamic world of skilled trades, the HVAC industry is witnessing a significant transformation driven by leaders like Nicole Bass. With a growing emphasis on practical education and the shift in generational perspectives towards career choices, the discussion around HVAC careers is more relevant than ever. Today, we delve into the inspiring journey…

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presence
Truckpedia Modernize Trucking Operations and Build Robust Presence with Innovation
July 18, 2024

The trucking industry, valued at over $940 billion annually, remains one of the most traditional and least technologically advanced sectors. Small trucking companies, which constitute 95.8% of the industry, often struggle to scale and compete due to outdated practices and limited resources. These companies need innovative solutions to modernize their operations and build a robust…

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personal fulfillment
Personal Fulfillment with Margaret Weniger | Ep. 9 | Growthwell with Josh Byrd
July 18, 2024

Balancing professional success and personal well-being has become increasingly critical in the modern workforce. In the wake of the pandemic, many individuals are re-evaluating their career paths to find roles that offer both professional growth and personal fulfillment. According to a survey by The Muse, 75% of respondents are planning to look for a…

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