Why the Future of Pro AV is Tied to Its Content

 

Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning.

Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright.

In a speech this month at the AVIT Summit, OpenEye Global Founder and CEO Bryan Meszaros explained why content is king.

“Clients are asking for design, and I don’t think [AV providers] are putting enough value on design services, or one quote I’ve seen where they’ll just pass them on to the guy who knows how to do graphics and think that suffices,” Meszaros said. “The reality is that’s not matching the expectations of the clients anymore.”

The ecosystem of the AV system today is collaborative, which can be challenging to some firms but leads to higher-quality end products.

“The days of clients looking for the one-stop shop are gone,” Meszaros said. “I think clients are getting wiser and realizing collaborative efforts or ecosystems or however you define it, that’s the norm.”

As the world becomes more inundated with visually captivating and stimulating technologies, content will continue to be a differentiator.

For the latest Pro AV news, head to our industry page! Follow us on Twitter @ProAVMKSL for up-to-the-minute updates as well! Join the conversation on our Market Leaders LinkedIn Group!

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More