Pro AV Roundtable
Welcome back to Experts Talk. I’m your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale’s integrated technology vertical. Today’s episode is a bit different as I’ve taken the reins to discuss one of my favorite events, InfoComm, which is happening next week. For those unfamiliar,…
Latest
Articles
The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue
The aging U.S. power grid is grappling with surging power demand. More industries are digitalizing and in turn adding layers of service, infrastructure, and data analytics relying on heavy electricity generation; it’s clear the U.S. power grid is in for a tough ride. Even just looking at the adoption of consumer and commercial electrical…
Experts Talk
Navigating the Future of Work, Play, and App Development in the Apple Vision Pro Era
Apple Vision Pro, the latest entrant in the mixed-reality headset market, has quickly become a focal point for developers and users, boasting over 1,000 apps designed to harness its unique spatial computing capabilities. Despite its hefty price tag of $3,499, reviews of the device hail it as the best mixed-reality headset available, albeit a…
Experts Talk
Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?
After a somewhat disappointing 2023 in the Pro AV industry, look for several AV market verticals to lead the way to a successful 2024. In a recent report by AVIXA, the Pro AV Sales Index (AVI-S) for December 2023 showed a promising increase, ending the year at 60.4, a figure close to the previous…
Articles
Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns
The demand and implementation of advanced AV technologies is creating a rise in complexities for critical control rooms. In effect, this is gradually shaping the professional AV industry and this year, the several AV markets are expected to see growth. Chris Carver, the US Coordinator at ICCRA, provided some explanation into the challenges and…
Latest
How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
Lights, Camera, Action
The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…