Pro AV Roundtable
Welcome back to Experts Talk. I’m your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale’s integrated technology vertical. Today’s episode is a bit different as I’ve taken the reins to discuss one of my favorite events, InfoComm, which is happening next week. For those unfamiliar,…
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Articles
The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue
The aging U.S. power grid is grappling with surging power demand. More industries are digitalizing and in turn adding layers of service, infrastructure, and data analytics relying on heavy electricity generation; it’s clear the U.S. power grid is in for a tough ride. Even just looking at the adoption of consumer and commercial electrical…
Experts Talk
Navigating the Future of Work, Play, and App Development in the Apple Vision Pro Era
Apple Vision Pro, the latest entrant in the mixed-reality headset market, has quickly become a focal point for developers and users, boasting over 1,000 apps designed to harness its unique spatial computing capabilities. Despite its hefty price tag of $3,499, reviews of the device hail it as the best mixed-reality headset available, albeit a…
Experts Talk
Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?
After a somewhat disappointing 2023 in the Pro AV industry, look for several AV market verticals to lead the way to a successful 2024. In a recent report by AVIXA, the Pro AV Sales Index (AVI-S) for December 2023 showed a promising increase, ending the year at 60.4, a figure close to the previous…
Articles
Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns
The demand and implementation of advanced AV technologies is creating a rise in complexities for critical control rooms. In effect, this is gradually shaping the professional AV industry and this year, the several AV markets are expected to see growth. Chris Carver, the US Coordinator at ICCRA, provided some explanation into the challenges and…
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Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
ROI Case Study
Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…
Clip 2 – Fighting for Coverage: One Patient’s Story
Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…