The Data Behind the Phone Call

+ more

Meghan Hodge says

Call tracking is a rather new realm of technology. While there have been many call management solutions on the market for some time, call tracking is next-level. Imagine all the data businesses can glean from understanding what happens when customers or prospects call.

“The phone call has long been a lost touchpoint in the customer journey. When someone takes the time to call your business, it’s really your lead to lose. What happens in that phone call is extremely valuable and something that a company needs to understand,” Meghan Hodge, Director of Sales for CallTrackingMetrics said.

There have been some basic solutions for companies that could measure things like how long a call lasted and what the outcome was. However, call tracking is revolutionizing what can be learned from these interactions.

“Many of our clients want to know the source of calls, specifically if they came from a Google ad. Then they want to know what that conversation looked like. This enables them to understand what keywords drove that prospect to call, allowing them to optimize their paid ads and usually reduce spend,” she said.

Hodge also shared how call tracking can help unite sales and marketing. “We had a recent client come on board and what they learned from the metrics was where the gaps were in both marketing and sales. This clarity allowed them to correct those gaps. With our system, there is full access and visibility.”

The data from phone calls is vital in helping businesses grow and improve customer experience. Hodge explains that with the CallTrackingMetrics platform, customers get an all-in-one tracking and contact center solution.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

On a Roll: The Right Adhesives for Roll Coating in Mattress Manufacturing
April 20, 2021
On a Roll seeks to answer the questions of, “Why roll coat?” and, “What adhesives should mattress manufacturers use?” Sharing his expertise is Steve Adams, Business Manager at Worthen Industries. In mattress Read more
Will Chipotle’s Investment In Education Pay Off For Its Employees?
April 20, 2021
Chipotle launched its new debt-free tuition program for its employees. The program will cover those majoring in agriculture, culinary, and hospitality industries. The move shows intention for how the QSR values Read more
Track to the Future: Array Technologies Achieves ISO 9001:2015 Certification
April 20, 2021
Array Technologies recently completed its ISO audits and ISO certification. This exciting step in Array Technologies' growth was the main topic of conversation for this episode of Track to the Future. Travis Read more