The Advertising Rule of Seven says that people need to see a marketing message seven times before they remember it. Once crucial role that digital signage touchscreens can play in today’s crowded ecosystem is serving as touch points at key moments along the buyer’s journey, making it more likely that they’ll remember and recall what they see. The points listed below illustrate how digital signage can prove a valuable tool each step of the way customers move from awareness, through consideration, to purchase.

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