MICRODRONES HEADS DOWN UNDER TO LEARN WHAT’S UP IN THE AUSTRALIAN DRONE MARKET

A DEVELOPING INDUSTRY

Microdrones continues to grow and lead the commercial drone industry, building a footprint in Europe, Africa, North America, Latin America and Australia. In March of 2018, Darren Wilkinson joined the team to help grow the Australian market as the Microdrones Sales Manager for the Australia and New Zealand regions.

Wilkinson has been employed as a professional aerial surveyor and photogrammetrist for more than thirty years. In 2011, he got involved in the UAV industry, when the first commercial surveying UAV was released in Australia, and he has been involved in the industry ever since. Prior to working with Microdrones, Wilkinson was the Business Development Manager for Airsight Australia where he promoted the UAV industry through the transport, power, mining and built infrastructure industries.

Microdrones in Australia

THE MARKET DOWN UNDER

Having an extensive background in the Australian Drone market, Wilkinson offers some key insight. “One major difference is that Australia has legislated the use of small UAVs Since 2002. So by the time they became widely used commercially, around 2009-2010, we had a fairly mature market. Regulators, pilots and the public became more accustomed to drone technology. For example, back in 2012 there were only 20 holders of Remote Piloted Aircraft Operating Certificates (ReOCs) in Australia with the Australian Civil Aviation Safety Authority (CASA). Only 2 years later that number was north of 600. Today, there are more than 1300 registered operators in Australia.”

EDUCATION AND DEVELOPMENT

With the proliferation of drones in the Australian market, one of the challenges is making sure operators have a background in the industry they are serving. Wilkinson observes and addresses two challenges when it comes to some of the organizations flying drones.  “First, in terms of the geospatial industry, they’re not teaching people how to be qualified to use drones in a similar fashion as they would be to use other geospatial equipment. That void is partially being filled by very good training organizations in Australia.  The other thing, there are people who are not qualified geospatial professionals who are buying drones and then reporting to be surveyors. So it actually confuses the market a bit. The companies who are doing it right generally have surveyors first and pilots second.”

That’s one of the benefits of working with Microdrones. Besides offering fully integrated mdSolutions, Microdrones provides the training and support to make sure geospatial professionals have the right tools and knowledge to get the job done.

THE IDEAL MICRODRONES CUSTOMER

Wilkinson explains that ideal companies that are a good fit for a Microdrones are typically mature organizations using drones as part of their day to day business, such as a mining or civil contracting company. Or alternatively, a mature services provider such as a contracting company who conducts aerial surveying, volumetric calculations, environmental services, 3D modeling- and the like.

He explains, “We’re talking about mining, exploration, and large civil construction scenarios, where there’s a constant requirement for situational awareness, capturing orthophotography, or volumetric surveys. There’s also a huge demand opening up for asset inspection for process infrastructure in mining, oil and gas, and linear transport.  Because our gear is extremely capable, and a bit more sophisticated than your average off the shelf pro consumer drone, I’ve found that more mature companies tend to understand how to leverage the technology that’s built into it.”

Innovation and drones in Australian mining (YouTube video)

EXCITING DEVELOPMENTS IN AUSTRALIA

Darren notes that Microdrones products are resonating very well in the Australian market due to their size for such a relatively light aircraft. He says, “If you look at the md4-1000, its form factor allows operators to push the drone out further and still maintain visual line of sight. That’s actually something I never thought of until I got into Microdrones. It’s exciting to be part of the genesis of a brand and product that’s integrating geospatial solutions into the platform itself. Recently, we delivered an md4-3000, our biggest drone, with a PhaseOne camera integrated. We’ve got some other big news and announcements which will be coming out in the next few months and the market is very much looking forward to those.”

Interested in making drones a part of your work? Start a conversation with our team of professionals now.

Read more at microdrones.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More