How UAVs Are Driving Data’s Success, with Gorka Zarauz of Geown Data Solutions

 

In 2018, Forrester reported that up to 73 percent of the data collected today by companies goes unused. Why? Usually, it’s because it’s just too much to sift through and make sense of.

On today’s Software & Technology Podcast, Tyler Kern interviews Gorka Zarauz, Chief Operations Officers at Geown Data Solutions.

Geown is trying to collect quality data for companies rather than a massive quantity of data, and it does so through robots, drones, and other unmanned vehicles. The company looks at collected data and makes important decisions for people in the construction, agriculture, and mining industries, among others.

A construction company may fly a drone to find out how big a pile of rubble or material is, where highways are located, or to see any potential infrastructure problems, and that data must be analyzed as quickly as possible. For agricultural use, Geown may be flying over a vineyard to check on the status of this season’s grape crops. The company might also use drones to check damages after a natural catastrophe.

Because of the variety in clients, Zarauz said, “there are no two systems which are equal so we have to be customized for each one, which is good and bad. We can be very accurate and precise on the exact system and need for the client. There are no two needs which are the same, different needs for all of the clients. We need to adapt because the need for agricultural is not the same for construction.”

To succeed and deliver quality data to varied clients, Zarauz has helped build a team of dedicated and solutions-driven professionals at Geown Data Solutions. Of his 10-12 person staff, half of his team has at least one Ph.D., while many have two or more, and the other half has at least one Master’s degree, if not two.

“They are extremely smart and they come up with very creative solutions that I would never think of, so the beauty of being small is that you can prototype new things and be a solution provider for our clients,” Zarauz said.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

innovation in sustainability
Closing the Loop: Our Sustainable Commitment to Circular Economy
December 6, 2023

This video focuses on EcoLOK4, a groundbreaking product by CONTROLTEK that exemplifies innovation in sustainability. It highlights the process of transforming landfill waste into new deposit bags, with 90% of each bag’s material being repurposed trash. This initiative not only reduces waste but also closes the sustainability loop, demonstrating CONTROLTEK’s commitment to environmentally friendly […]

Read More
Ntracts Inc.’s David Paschall and Stephanie Haywood contract lifecycle management
Contract Life Cycle Management is Coming Out on Top, as Healthcare Providers Increasingly Rely on the Tool
December 6, 2023

The healthcare industry is undergoing a significant transformation, driven by the need to improve patient experiences, access, and outcomes. Amidst this shift, contract lifecycle management (CLM) is emerging as a critical tool for healthcare providers. With the increasing pressure on cost management and compliance, healthcare organizations are seeking solutions that streamline operations and enhance […]

Read More
Creativity in the Classroom Starts With Embracing Positive Tools and Attitudes
December 6, 2023

Fostering creativity in the classroom has become increasingly significant, specifically in a time where standardized testing often reigns supreme. Some experts in the education field maintain that while hard skills like math and reading are essential, the intangible qualities of kindness, empathy, and curiosity can have profound impacts on a student’s overall development.  In […]

Read More