Top CEOs Redefine the Purpose of a Corporation

 

This week, Business Roundtable, a coalition of hundreds of the U.S.’ major CEOs, issued a statement redefining the “Purpose of a Corporation.” 181 CEOs, including Jeff Bezos, Tim Cook, Jamie Dimon, signed on to the statement, which updates language to make shareholder value no longer the prime target for a corporation’s existence. In summation, the 2019 version says that corporations need to commit to “…delivering value to our customers… investing in our employees… dealing fairly and ethically with our suppliers… supporting the communities in which we work… [and] generating long-term value for shareholders.”

On this snippet from Business Casual, MarketScale’s B2B morning radio show, hosts Daniel Litwin and Ben Thomas offer differing perspectives on the impact of this language change, how effective it will really be, and whether or not it was a wise move.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More