Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

February 21, 2024
Aby Varma

 

How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders?

Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments’ transformative impact, highlighting the synergy between technological advancements and market leadership. “This addresses sort of both sides of the equation,” Varma said. “It addresses the inventory owners, aka the brands that have the products, but then it also addresses the retailers and the channel owners who are really connected to the shoppers and can provide kind of a full-service offering to both sides of the equation.”

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