Do NFTs Have A Business Case Outside Of Art Collection?

Major collectible companies, Funko and Topps, are making noise in the NFT market as they announced they’re entering the market. Does it make good sense for businesses like this to enter the market, and what is some of the technology driving this rising market?

Voice of B2B, Daniel Litwin, talked on Marketscale TV with Gary Peter Nuttall, Emerging Technology Consultant & Founder, Distlytics, and Nick Emmons, CEO, Upshot, about the NFT world.

 

The trio dove into the technology behind NFTs, which is part of the Ethereum blockchain. NFTs, or non-fungible tokens, add unique information to individual tokens.

“NFTs have been explored since 2017,” Emmons said. His company, Upshot, is a question & answer protocol built on Ethereum blockchain, leveraging peer prediction for more accurate answers to important questions.

To better understand how NFT technology will interface with existing crypto use cases and infrastructure, Emmons and Nuttal dug into the Etherum blockchain’s recent structural changes that excited investors, such as Mark Cuban, even though the market has recently dipped. The changes have upset crypto miners, and leave question marks about how they’ll shape NFTs. The changes will burn or destroy ether coins over their auction system to lighten the supply of coins.

“There are a lot of potential changes to the Etherum protocol,” Nuttal said. “Ultimately, it will lead to a better platform.” His company provides education, consultancy, and advisory services around blockchain and distributed ledger technology.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More