Do NFTs Have A Business Case Outside Of Art Collection?

Major collectible companies, Funko and Topps, are making noise in the NFT market as they announced they’re entering the market. Does it make good sense for businesses like this to enter the market, and what is some of the technology driving this rising market?

Voice of B2B, Daniel Litwin, talked on Marketscale TV with Gary Peter Nuttall, Emerging Technology Consultant & Founder, Distlytics, and Nick Emmons, CEO, Upshot, about the NFT world.

 

The trio dove into the technology behind NFTs, which is part of the Ethereum blockchain. NFTs, or non-fungible tokens, add unique information to individual tokens.

“NFTs have been explored since 2017,” Emmons said. His company, Upshot, is a question & answer protocol built on Ethereum blockchain, leveraging peer prediction for more accurate answers to important questions.

To better understand how NFT technology will interface with existing crypto use cases and infrastructure, Emmons and Nuttal dug into the Etherum blockchain’s recent structural changes that excited investors, such as Mark Cuban, even though the market has recently dipped. The changes have upset crypto miners, and leave question marks about how they’ll shape NFTs. The changes will burn or destroy ether coins over their auction system to lighten the supply of coins.

“There are a lot of potential changes to the Etherum protocol,” Nuttal said. “Ultimately, it will lead to a better platform.” His company provides education, consultancy, and advisory services around blockchain and distributed ledger technology.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More