Evaluating the Real Cost of Social Media Outages

 

Key Points:

  • You can’t fall in love with any platform that you don’t own.
  • Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business
  • Still utilize email address, and newsletters because email won’t have outages and policy changes like social media platforms

Commentary:

On Monday, the social media world was rocked with millions of users of the popular social media platforms, Facebook and Instagram, not being able to access and post on their accounts. Over the years, these platforms have become more than just a place to update your status or post pictures; many business entities rely on the platform to not only market their products but sell them as well. With Facebook’s servers down for an entire business day, MarketScale asked Dustin York, Associate Professor of Communication at Maryville University, what sort of impact outages have on businesses that use social media to sell their goods.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More
skilled trades mentorship
Why Leadership Without Humanity Is Failing Today’s Workplace
March 24, 2026

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…

Read More
Joint Commission 360
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 2)
March 23, 2026

Healthcare teams today are feeling the pressure to move beyond last-minute compliance and instead build processes that work consistently every day. That shift is especially clear in sterile processing departments (SPDs), where the Joint Commission 360 model is redefining what “survey readiness” really means. With patient safety directly tied to instrument quality—and studies consistently…

Read More
teacher
Building the Next Generation of Educators Through Apprenticeship Pathways and Workforce-Aligned Training
March 23, 2026

Teacher shortages aren’t exactly a new headline—but lately, they’ve started to feel a lot more urgent. In some places, schools have gone years without enough fully trained teachers in the classroom, exposing real flaws in how we prepare and retain educators. Add in the rising cost of becoming a teacher and training models that haven’t…

Read More