Forging Relationships and Experiences Across Borders


Cross-border commerce is heating up! Chinese consumers want unfettered access to authentic and unique brands and according to recent studies, 43% are confident about an economic recovery occurring next year. Joe Crawford is the U.S. president and co-founder of Avocado, a soon-to-be-launched digital platform and app that promises to unlock the opportunity. In this interview episode, Carol and Joe discuss how the Avocado app will remove hurdles to U.S. brands getting noticed, increasing engagement, and selling to Chinese consumers.

In this interview, you’ll learn:

  • Why authenticity counts with Chinese consumers
  • Which lifestyle categories are driving differentiation
  • Why “West is best” approaches fall flat
  • How to stand out as global online marketplaces proliferate

Guest contact information:

Joe Crawford email


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