Worker’s Rights Questions Against Shein Mean The Forever 21-Shein Team-Up Could Make for a PR Headache

Fast fashion retailer Shein recently entered into a partnership with top retail brand Forever 21. However, the Forever 21-Shein team-up is raising eyebrows in the retail space, especially because Shein has previously faced accusations of human rights abuses and the usage toxic chemicals.

In the wake of major fashion mergers, what risks and ethical considerations arise, especially when sustainability is at stake?

Industry expert Lena Pinkston, a distinguished member of the Department of Retailing at the University of South Carolina, serving as both a clinical instructor and internship director, highlights the potential pitfalls of the recent Forever 21-Shein team-up.

“It’s just so many things abroad that Shein is getting away with, that they’re doing with no consequences. Whereas to bring that into our space could have really negative impacts on Forever 21. And in a way, it could tarnish their brand,” Pinkston said.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More