Worker’s Rights Questions Against Shein Mean The Forever 21-Shein Team-Up Could Make for a PR Headache

Fast fashion retailer Shein recently entered into a partnership with top retail brand Forever 21. However, the Forever 21-Shein team-up is raising eyebrows in the retail space, especially because Shein has previously faced accusations of human rights abuses and the usage toxic chemicals.

In the wake of major fashion mergers, what risks and ethical considerations arise, especially when sustainability is at stake?

Industry expert Lena Pinkston, a distinguished member of the Department of Retailing at the University of South Carolina, serving as both a clinical instructor and internship director, highlights the potential pitfalls of the recent Forever 21-Shein team-up.

“It’s just so many things abroad that Shein is getting away with, that they’re doing with no consequences. Whereas to bring that into our space could have really negative impacts on Forever 21. And in a way, it could tarnish their brand,” Pinkston said.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More