Articles by tag: Forever 21-Shein merger
In the retail fashion industry, strategic partnerships are key, especially in the fast fashion sector. A recent alliance between Shein, an emerging e-fashion giant, and Forever 21, a well-established brand, exemplifies this trend. This strategic partnership represents a significant shift in the global fashion industry. Shein, which began as a modest Chinese apparel merchant,…
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Worker’s Rights Questions Against Shein Mean The Forever 21-Shein Team-Up Could Make for a PR Headache
Fast fashion retailer Shein recently entered into a partnership with top retail brand Forever 21. However, the Forever 21-Shein team-up is raising eyebrows in the retail space, especially because Shein has previously faced accusations of human rights abuses and the usage toxic chemicals. In the wake of major fashion mergers, what risks and ethical considerations…